I’m totally digging this “brand renewal” by Australian design firm Designworks. Created for the Benevolent Society, an Australian charity with a mission to “achieve lasting social change in society through building strong families and healthy communities”, it exudes a spunky, colorful exuberance that’s refreshing to see in today’s brand landscape.
“The basic idea is that when people come together change happens. In the wordmark letters are linked like a chain and their overlaying parts portray these moments of effective change. The colour system navigates through five brand pillars ‘Hope’, ‘Wisdom’, ‘Strength’, ‘Belonging’ and ‘Love’ while supergraphics create striking visuals.”